RESUME

Public Relations

Served as the PR chair for Alpha Sigma Tau where I applied my knowledge of communication tactics, and tools such as Adobe Photoshop and InDesign to create marketing material for sorority recruitment and charity events. I also participated in building press kits, which encompassed PR planning, press releases, PR media etc. for the Shippensburg University PRSSA chapter and for class projects.

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Social Media

While PR chair for Alpha Sigma Tau I maintained responsibility for managing sorority Social Media via Twitter and Instagram. I put together engaging posts including graphics I had designed. I relayed powerful messages with limited space and kept followers connected, interested and involved. I raised the sorority’s Instagram followers by 285% while serving as PR chair.

Management 

I applied my leadership abilities and communications expertise to maximize the level of customer service and daily store operations. While at Journey’s I increased store profits, with my store reaching 105% of our goal, which is a 15% increase than last year’s sales. I worked to motivate employees, as well as create a staff and environment that transcended customer’s expectations. As manager I took part in merchandising, visuals, and studied customer trends to optimize their experience as well as store profit. I also participated in recruiting, interviewing and hiring employees.

Event Planning

Interned for a two-day user conference for SevOne. I was responsible for a number of tasks including setting up for the event, assembling information for distribution, checking in attendees, and resolving guest issues. While at the conference I was able to attend sessions, see how the event flowed and functioned, and acquired behind the scenes insight to planning and executing events.

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Graphic Design and Office Productivity Suites]

Adept with Adobe Creative suites which I used for class assignments and activities for class and external organizations such as Alpha Sigma Tau and PRSSA. Developed several campaigns to ensure the success of Alpha Sigma Tau events.

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Customer Service and Selling

My background in retail has provided, and enhanced my customer service skills. I am well versed in handling a wide variety of customer situations from providing basic advice and directions, to addressing and resolving highly charged disagreements to the mutual advantage of all parties. These positions have also helped me to understand how to organize, push, display, and sell products to the best of my ability. I have learned how to present products to customers in the most effective way and what tactics to use.